Lonely soldier
Lonely solder on a battlefield can be a dangerous thing. Not because he is going to take on an army on his own, but because everyone will underestimate him. And the longer he is left on his own, the more…
May 7, 2015
Road map to business relationships
Posted at May 2, 2015 by
J.P. Kallio
in Music promotion
No one will fight your fight for you like you will, no doubt about that. Until you as an artist have enough financial value for a record label, manager or a promoter to put you as their top priority, it…
Image
Posted at April 30, 2015 by
J.P. Kallio
in Music promotion
What comes to your mind when you think about [insert your favourite bands name here]? I’m sure the first thing that pops up is an image of some sort. We think the music is the most important thing, and sure…
Independent artist v Major label
What are we left with? The Major labels have been playing the swan song for a decade and a half by now how they can’t maintain their business model. On the outside they are freaking out over every new change…
The artist is nothing without the fans
Posted at April 22, 2015 by
J.P. Kallio
in Music promotion
There is no shortcut in acquiring fans. It might seem tempting to play the numbers game and buy those fake Facebook followers, but that number does not convert into anything. Those fake followers will not pay to see you perform live,…
Two paths in the music business
Let’s look at two imaginary aspiring musicians, whose dream is to someday make living out of music. Lets call them John and Jack. John has been playing guitar from a very young age. He had a passion for the instrument,…
Quick tip 76 Copywriting for musicians
Posted at April 20, 2015 by
J.P. Kallio
in Quick tip
I know, you are musician, a songwriter, not a copywriter. But the truth is, marketing your music will hugely depend on a great way to tell your story. Being able to write a great bio, great press release, a great…
Tidal v Spotify
Posted at by
J.P. Kallio
in Music promotion
So the new streaming service in town is Tidal. It was started by a company in Sweden called Aspiro, but purchased very early on the game by Jay Z’s company Project Panther. The idea is that the audio quality is…
Perspective
Posted at April 18, 2015 by
J.P. Kallio
in Rambles
I talked a bit about how especially in the songwriting you need perspective. I’m writing this in Warsaw, in Poland. As you might know, I’ve had a bit of a crazy year so far, but all in a good way…
Quick tip 72 Message
Posted at April 14, 2015 by
J.P. Kallio
in Quick tip
When you go in to the wild world of social media to promote your music, are you armed with a message? You better be, and that message better be something else than just the same old “check out my music”….
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