28th of June Blog update
It has been a week of sunshine and cloudy hot weather in Dublin. I managed to get a bit of tan on Tuesday afternoon while chatting about social media with Rory on the roof top of Melosity‘s office. We also…
June 27, 2015
Quick tip 125 Change it up
Posted at June 26, 2015 by
J.P. Kallio
in Quick tip
I know the common idea is to stick with what works. But from time to time, it can be a good idea to shake things around a bit as well. If something we have been doing works just fine, you…
Quick tip 124 Slow consistent growth
Posted at June 25, 2015 by
J.P. Kallio
in Quick tip
We live very much in a world of “Now!” We want everything now. We want to be successful over night. We want a video that goes viral. We want to be playing the largest venue in town tomorrow. But anything…
20th of June Blog update
Posted at June 21, 2015 by
J.P. Kallio
in Blog posts
It has been amazing week. I have really felt the love and support from you guys in the past week. I mean I always do, but somehow it just has been amplified this week 🙂 And all your lovely messages…
Quick tip 119 Be sceptical
Posted at June 18, 2015 by
J.P. Kallio
in Quick tip
I know today’s Quick tip sounds like a quite negative one, but it’s not really. It’s just a simple reminder that not all advice is equal. When you set out to succeed in music business, the first thing after creating…
Quick tip 118 Don’t try to be everywhere
Posted at June 17, 2015 by
J.P. Kallio
in Quick tip
When it comes to social media, I think it’s safe to say many of us musicians end up wasting a lot of time just trying to be engaging (or looking at funny cat videos…) Social media is a powerful tool,…
Quick tip 112 Content Marketing
Posted at June 9, 2015 by
J.P. Kallio
in Quick tip
I’ll simplify this for you. The most powerful free form of advertising is content marketing. In the past year and half I have put it to the test, and can I tell you it really does work. Many musicians might…
Quick tip 111 Twitter Quotes
Posted at June 8, 2015 by
J.P. Kallio
in Uncategorized
By now it is no secret that I am a big fan of Twitter and how you can use it to promote your music in a kind of organic way. For a long time Twitter kept things quite stagnant, when…
Quick tip 109 Have a voice
Posted at June 4, 2015 by
J.P. Kallio
in Quick tip
Have you ever searched the net for interviews of your favourite artists? You wanted to hear their thoughts, their views and their stories. True fans rarely just settle for the music, even though it is important. We want to know…
Quick tip 105 Be present
Posted at May 29, 2015 by
J.P. Kallio
in Quick tip
Online presence is a two-edged sword. You need to be present to be real, you need to talk to people, not just have a one way conversation with your self that you expect others to comment on. But at the same…
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