Quick tip 204 Have something to promote
You can have the best promotional plan in the world, but if you don’t have something to promote, it will al be for nothing. Even if you reach out to a professional PR company and pay them good money to…
October 22, 2015
Bad promotion
Posted at October 19, 2015 by
J.P. Kallio
in Music promotion
Why do we spend days on Facebook and Twitter screaming out loud asking people to listen to our music? Why do we make our first point of contact a “click this link!” or “Check out my video!” Why do we…
18th of October Blog update
Posted at October 17, 2015 by
J.P. Kallio
in Blog posts
With out a doubt this has been a productive and eye-opening week. This week every one of my blog posts seemed to come from somewhere deeper than usual, and I really enjoyed writing them. But hey, as much as I…
Quick tip 200 Be patiently consistent
Posted at October 16, 2015 by
J.P. Kallio
in Quick tip
This is the 200th quick tip post! How did that happen? I started these Quick tip in the beginning of the year, and the idea was to give musicians small actionable tasks. Obviously with time, the nature of these posts…
Fans have the power to fix the broken music business
Posted at October 13, 2015 by
J.P. Kallio
in Uncategorized
I was honoured to be asked to write a “blurb” (those recommendations at the back page) for a new music business book coming out soon, written by friend of mine and the host of Break The Business podcast Ryan Kairalla….
Quick tip 196 Know why you create noise
Posted at October 12, 2015 by
J.P. Kallio
in Uncategorized
Social media is a nonstop stream of noise. We all contribute to it everyday. We post our life experiences as they happen, we share our views, we rant. But professionally, we most of the time just end up promoting. And…
Quick tip 192 Offer value past the physical product
Posted at October 6, 2015 by
J.P. Kallio
in Quick tip
In the old music business model the artist would record an album, go out on a tour to promote the album and hope to sell enough albums to make both the artist and the record label a substantial amount of…
4th October Blog update
Posted at October 4, 2015 by
J.P. Kallio
in Blog posts
It’s hard to take it in that it is October already. It’s Saturday night as I write this. I am just back from The Porterhouse, where our show with Sliotar was slotted between two rugby matches. Now I have a…
Quick tip 183 Engage with your followers
Posted at September 23, 2015 by
J.P. Kallio
in Quick tip
Year and nine months a go I decided finally do something about my solo career that I had been putting on hold for as long as I could remember. I had been busy with the bands, and when I wasn’t,…
Automation
Posted at by
J.P. Kallio
in Music promotion
It’s another sunny day in the beautiful island of Ischia. I am drinking my morning coffee overlooking the bay of Napoli. Down below Ischia Porto goes about its daily business. Even though I am high up on a hill, the…
-
-
Recent Posts
Categories
-
Enter your info below, and you will immediately be sent EIGHT of J.P.'s
Songs