Lonely soldier
Lonely solder on a battlefield can be a dangerous thing. Not because he is going to take on an army on his own, but because everyone will underestimate him. And the longer he is left on his own, the more…
May 7, 2015
3rd of May Blog update
Posted at May 3, 2015 by
J.P. Kallio
in Blog posts
The Summer’s been put on hold this week in Dublin. We have had pretty much every kind of weather during the week, and all of it topped with just damn cold wind. It seems you just can’t predict anything to…
Road map to business relationships
Posted at May 2, 2015 by
J.P. Kallio
in Music promotion
No one will fight your fight for you like you will, no doubt about that. Until you as an artist have enough financial value for a record label, manager or a promoter to put you as their top priority, it…
Independent artist v Major label
What are we left with? The Major labels have been playing the swan song for a decade and a half by now how they can’t maintain their business model. On the outside they are freaking out over every new change…
The artist is nothing without the fans
Posted at April 22, 2015 by
J.P. Kallio
in Music promotion
There is no shortcut in acquiring fans. It might seem tempting to play the numbers game and buy those fake Facebook followers, but that number does not convert into anything. Those fake followers will not pay to see you perform live,…
Quick tip 77 The choice is yours
Posted at April 21, 2015 by
J.P. Kallio
in Quick tip
Today’s Quick tip is about your path in music and the choice you have here. The amazing thing that so many people seem to ignore, or not believe that the choice is yours. You can choose to believe, with a…
Two paths in the music business
Let’s look at two imaginary aspiring musicians, whose dream is to someday make living out of music. Lets call them John and Jack. John has been playing guitar from a very young age. He had a passion for the instrument,…
Tidal v Spotify
Posted at April 20, 2015 by
J.P. Kallio
in Music promotion
So the new streaming service in town is Tidal. It was started by a company in Sweden called Aspiro, but purchased very early on the game by Jay Z’s company Project Panther. The idea is that the audio quality is…
Quick tip 75 Concentrate on what you can give
Posted at April 17, 2015 by
J.P. Kallio
in Quick tip
I’ve become to realise the value of giving. This is not a new concept in the music business anymore, but it is very much a shift from how things used to be. I believe if you concentrate on giving something…
Quick tip 72 Message
Posted at April 14, 2015 by
J.P. Kallio
in Quick tip
When you go in to the wild world of social media to promote your music, are you armed with a message? You better be, and that message better be something else than just the same old “check out my music”….
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