Quick tip 80 Leverage alternative payments for music
So we all know the price we put on recorded music is not anywhere near what it used to be. Back in the late nineties record labels were able to sell a CD for $14, while the production cost was…
April 24, 2015
Outside the Box
A while back I was requested to write a song for a website that supports people who choose an alternative path in cancer treatment. The www.cansurviving.com site explores healing across the spectrum of mind, body and spirit, including music (!)…
Independent artist v Major label
What are we left with? The Major labels have been playing the swan song for a decade and a half by now how they can’t maintain their business model. On the outside they are freaking out over every new change…
Quick tip 78 Empower your imagination
Posted at April 22, 2015 by
J.P. Kallio
in Quick tip
There is a great power in visualisation, in imagining where you want your career to go. This might just give you clarity in your elusive attempt to get to the “next level”. I talked about before how so many musicians…
The artist is nothing without the fans
Posted at by
J.P. Kallio
in Music promotion
There is no shortcut in acquiring fans. It might seem tempting to play the numbers game and buy those fake Facebook followers, but that number does not convert into anything. Those fake followers will not pay to see you perform live,…
Quick tip 77 The choice is yours
Posted at April 21, 2015 by
J.P. Kallio
in Quick tip
Today’s Quick tip is about your path in music and the choice you have here. The amazing thing that so many people seem to ignore, or not believe that the choice is yours. You can choose to believe, with a…
Two paths in the music business
Let’s look at two imaginary aspiring musicians, whose dream is to someday make living out of music. Lets call them John and Jack. John has been playing guitar from a very young age. He had a passion for the instrument,…
Quick tip 76 Copywriting for musicians
Posted at April 20, 2015 by
J.P. Kallio
in Quick tip
I know, you are musician, a songwriter, not a copywriter. But the truth is, marketing your music will hugely depend on a great way to tell your story. Being able to write a great bio, great press release, a great…
Tidal v Spotify
Posted at by
J.P. Kallio
in Music promotion
So the new streaming service in town is Tidal. It was started by a company in Sweden called Aspiro, but purchased very early on the game by Jay Z’s company Project Panther. The idea is that the audio quality is…
19th of April Blog update
Posted at April 19, 2015 by
J.P. Kallio
in Blog posts
I’m writing this week’s Blog update in Poland for a change 😉 It’s one of my many “runaway and hide from the world locations”. If you haven’t had a chance to visit Poland yet, I highly recommend you will do…
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