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Testing the true value of Facebook ads

J.P. Kallio / December 18, 2014

In the past year the organic reach of Facebook pages has been steadily dropping in the past year and after […]

J.P. Kallio / December 7, 2014

Wow, what a week it has been 🙂 My new album “The Call”, fourth so far came out earlier in

J.P. Kallio / December 4, 2014

As a musician we work in one of the hardest industries to break. For us to enter this business with

J.P. Kallio / October 30, 2014

I’m constantly researching how musicians use social media and other online promotion tools. You could say it is a bit

J.P. Kallio / September 3, 2014

For as long as I have been writing about DIY music business, I always said how important is an Email

They tell you to write a hit song, something catchy , something that people will remember. Make it a love

Read Between The Lines by J.P. Kallio Last Christmas I got a lovely percent from my grandfather. He has been

It’s been one of those weeks when my “todo list” just seems to grow even when I am working my

Facebook ads are not only for the big business, but also musicians can use them. I know many musicians would

I am just back from one of my bands Boneyard Bastards rehearsals. It has been a busy, but productive week.