Testing the true value of Facebook ads
In the past year the organic reach of Facebook pages has been steadily dropping in the past year and after new year this will sink even more. Basically the way Facebook is heading is if you want to reach the…
December 18, 2014
7th December Blog update
Posted at December 7, 2014 by
J.P. Kallio
in Blog posts
Wow, what a week it has been 🙂 My new album “The Call”, fourth so far came out earlier in the week and the response has been brilliant so far. Also a big thank you to all of you for…
The dirty word of Marketing in Music
Posted at December 4, 2014 by
J.P. Kallio
in Music promotion
As a musician we work in one of the hardest industries to break. For us to enter this business with the notion that as long as you write and record great music, it will take care itself. If you build…
Common social media mistakes made by musicians
Posted at October 30, 2014 by
J.P. Kallio
in Music promotion
I’m constantly researching how musicians use social media and other online promotion tools. You could say it is a bit of an obsession of mine 😉 I love seeing bands and artists building their own online community. I love seeing…
Email list for Musicians
For as long as I have been writing about DIY music business, I always said how important is an Email list for musicians. I was there when MySpace was the big thing, built my bands following, put ridiculous hours in…
What they tell you should do…
Posted at July 10, 2014 by
J.P. Kallio
in Music promotion
They tell you to write a hit song, something catchy , something that people will remember. Make it a love song, a happy song, a party song. They tell you to record the song in the best studio in town,…
Knocked Down
Read Between The Lines by J.P. Kallio Last Christmas I got a lovely percent from my grandfather. He has been getting in to computers in the past few years, making videos and restoring old photos. He had scanned, and enhanced…
May 22nd last weeks posts
Posted at May 22, 2014 by
J.P. Kallio
in Blog posts
It’s been one of those weeks when my “todo list” just seems to grow even when I am working my backside off 😀 But never the less we are getting somewhere. Sun has shown us the first signs of the…
Twitter v Facebook ads
Facebook ads are not only for the big business, but also musicians can use them. I know many musicians would be scared to try as they are scared to spend too much money. But the beauty of these ads is…
May 15th last weeks posts
Posted at May 15, 2014 by
J.P. Kallio
in Blog posts
I am just back from one of my bands Boneyard Bastards rehearsals. It has been a busy, but productive week. First of all the new album “Read Between the Lines” that is coming out on the 10th of June is…
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