5th of July Blog update
Finally we had a roaster of a week in Dublin, but still nothing compared to what most of the Europe has had. In fact it has hit dangerous levels in many places. I know this might sound silly to those…
July 5, 2015
Quick tip 130 Twitter update
Posted at July 3, 2015 by
J.P. Kallio
in Quick tip
Twitter has been busy working on some of their new features. There are quite few updates to their advertising platform, for example a quick “promote your tweet” feature, which is not too far from the Facebook’s boosted posts. But the…
Quick tip 129 Expose yourself
Posted at July 2, 2015 by
J.P. Kallio
in Quick tip
Now before you get any crazy ideas about running around the town in your birthday suit, let me clarify the title of today’s Quick tip. I had a struggles in the past trying to convince my colleagues that it was…
Unrealistic expectations of entitlement in the music business
Posted at by
J.P. Kallio
in Music promotion
Most experienced musicians know that being in the business is a long road. There are many step backs, failures, refusals and put downs. You get your face slammed into a brick wall several times, that’s just the nature of it….
New music Friday
Posted at June 30, 2015 by
J.P. Kallio
in Music promotion
Traditionally the record industry has had its new music launch day on Tuesday in the United States (Since 1989. Before this it was Monday, but getting the albums in to the stores in time over the weekend became too complicated)….
Quick tip 126 Professionalism is part of everything you do
Posted at June 29, 2015 by
J.P. Kallio
in Uncategorized
If you are a working musician, you run a business. Act like it! Learn how to write a professional emails. Build yourself a professional online press pack (eliminate as much paper waste as possible. it is 2015, we need to…
28th of June Blog update
Posted at June 27, 2015 by
J.P. Kallio
in Blog posts
It has been a week of sunshine and cloudy hot weather in Dublin. I managed to get a bit of tan on Tuesday afternoon while chatting about social media with Rory on the roof top of Melosity‘s office. We also…
Quick tip 125 Change it up
Posted at June 26, 2015 by
J.P. Kallio
in Quick tip
I know the common idea is to stick with what works. But from time to time, it can be a good idea to shake things around a bit as well. If something we have been doing works just fine, you…
Quick tip 124 Slow consistent growth
Posted at June 25, 2015 by
J.P. Kallio
in Quick tip
We live very much in a world of “Now!” We want everything now. We want to be successful over night. We want a video that goes viral. We want to be playing the largest venue in town tomorrow. But anything…
Validation of the middleman
Music business, I think more than any other business has managed to perfect the importance of the middleman. The artist used to travel from town to town to perform for the people and got paid in money, accommodation for the…
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