3rd of May Blog update
The Summer’s been put on hold this week in Dublin. We have had pretty much every kind of weather during the week, and all of it topped with just damn cold wind. It seems you just can’t predict anything to…
May 3, 2015
Road map to business relationships
Posted at May 2, 2015 by
J.P. Kallio
in Music promotion
No one will fight your fight for you like you will, no doubt about that. Until you as an artist have enough financial value for a record label, manager or a promoter to put you as their top priority, it…
Image
Posted at April 30, 2015 by
J.P. Kallio
in Music promotion
What comes to your mind when you think about [insert your favourite bands name here]? I’m sure the first thing that pops up is an image of some sort. We think the music is the most important thing, and sure…
Quick tip 80 Leverage alternative payments for music
Posted at April 24, 2015 by
J.P. Kallio
in Quick tip
So we all know the price we put on recorded music is not anywhere near what it used to be. Back in the late nineties record labels were able to sell a CD for $14, while the production cost was…
Independent artist v Major label
What are we left with? The Major labels have been playing the swan song for a decade and a half by now how they can’t maintain their business model. On the outside they are freaking out over every new change…
The artist is nothing without the fans
Posted at April 22, 2015 by
J.P. Kallio
in Music promotion
There is no shortcut in acquiring fans. It might seem tempting to play the numbers game and buy those fake Facebook followers, but that number does not convert into anything. Those fake followers will not pay to see you perform live,…
Quick tip 77 The choice is yours
Posted at April 21, 2015 by
J.P. Kallio
in Quick tip
Today’s Quick tip is about your path in music and the choice you have here. The amazing thing that so many people seem to ignore, or not believe that the choice is yours. You can choose to believe, with a…
Two paths in the music business
Let’s look at two imaginary aspiring musicians, whose dream is to someday make living out of music. Lets call them John and Jack. John has been playing guitar from a very young age. He had a passion for the instrument,…
Quick tip 76 Copywriting for musicians
Posted at April 20, 2015 by
J.P. Kallio
in Quick tip
I know, you are musician, a songwriter, not a copywriter. But the truth is, marketing your music will hugely depend on a great way to tell your story. Being able to write a great bio, great press release, a great…
Tidal v Spotify
Posted at by
J.P. Kallio
in Music promotion
So the new streaming service in town is Tidal. It was started by a company in Sweden called Aspiro, but purchased very early on the game by Jay Z’s company Project Panther. The idea is that the audio quality is…
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