Don’t do as I do

I have no problem saying I have gone on bit of a promotional over drive in certain aspects of my career. It is hard work to get your head above to noise and make your voice heard in the music business. But I have been very conscious of the route I have taken and how I approach it.

Just to give you few examples, I decided to use the blog as a massive building block in my promotion. The reason I decided to do this comes down to two things. First of all, it gives me a voice outside the music. When you read these blog posts, you get inside in to my thoughts and views. I personally believe this is a way for your followers to relate to you. Second, it is a way to be active, and seen by many regularly while offering valuable content. If I spent the same amount of time shouting about my music, I probably would have alienated most of you…

But it does come with a price. First I started blogging once a week, then slowly moved to six blogs a week. Since the beginning of 2015 I have been posting 12 blog posts a week. I enjoy this very much, but I would not recommend it to most people. You see, unless you absolutely love it, you will not be able to sustain it. But what I would recommend you to do is blog once a week. This is a great sustainable schedule, that still can become a routine that won’t take too much of your time.

I also release a new song every week, which I have done now for year and three months as I write this. In the beginning the schedule forced me not to over think, and just get the material written, and recorded in time. Again, now I love it. I have process in place where I can churn out high quality recordings in a minimum amount of time. Writing a 52 songs in a year is a great thing to do. It will massively improve your songwriting. Still it is not for everyone. And I probably would not recommend it to most of you. But what I would recommend is any musician or a band to commit releasing one song once a month. This is a great way to build up momentum and keep it going.

The last thing I want to add is the balance. Why do I blog 12 times a week? Out of love. How often do I blog about my own music? No more than twice a week, most weeks just once. You see, I am offering advice, opinions about random things, share things I like and try to build up a conversation. So when it comes to that one post about my music, it does not feel as much as promotion, but just me sharing something with you 🙂 So think about that one in twelve, one in six at the most balance. This is what you should implement on your social media as well.

J.P.

The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE