Survival of the fittest
It is not always what you take in, but also what you pay out. You can be successful with very little, as long as you know how to manage your finances. Music business is a tough game at the best…
Music promotion
Quick tip 46 Sales
Today’s quick tip is one of those hard cold facts of music business that every one try to pretend it does not matter, but it is the key to the success of your career. You need to accept the fact…
No. 1 Giveaway of an amateur band
Posted at March 5, 2015 by
J.P. Kallio
in Music promotion
I talked about this before, and I will end up talking about this again in the future, I am sure of that. From time to time bands and musicians ask me directly for advice. The advice they seek can be…
Earn respect, don’t expect it.
I try my best to help other musicians through these blog posts. Everything I write about is either current common practice and / or stuff I have tested out my self. So who am I to give you advice? Do I…
Dear Spotify (and other music services)
Dear Spotify (and other music services, but for the rest of the article I’ll just mention Spotify just to simplify things), I am a converted fan. I am a full-time musician, so when it comes to my music, I need…
Attack is the worst defence
Posted at February 26, 2015 by
J.P. Kallio
in Music promotion
What internet has done to us musicians, is given us a platform where with some great tools and a smart plan we can introduce our music to worldwide audience extremely fast. We can upload music online. In the past we…
Being protective over your brand
Posted at February 24, 2015 by
J.P. Kallio
in Music promotion
Here’s the thing. I have worked pretty hard at creating something I could call my own brand for the past year and a half. It is still very much a work in progress, and in a way I am sure…
High Consumer Of Music
Posted at February 19, 2015 by
J.P. Kallio
in Music promotion
I am bit baffled this morning and I am hoping the combination of my big mug of coffee and writing this blog post will bring in some clarity to the situation. There has been talk about the “Interactive Subscription services”…
Pat your self on the back
The reasons behind one becoming a musician is a lot more complex than just the simple fact that we love music. It’s like no one becomes an actor just because they love the art of acting. Let’s face it we…
Monetizing music gone wrong
Posted at February 16, 2015 by
J.P. Kallio
in Music promotion
The Guardian reported that according to music industry consultancy firm Midia Research “Streaming music’s next leap forward could be interactive artist subscriptions”. They believe the future albums will be more like interactive apps. You can read the full Guardian article HERE. I…
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