You are in a tough market place. There are content coming out of the woodwork every day, every hour, every minute, even every second. There are some remarkable DIY music videos that hit YouTube all the time, great tracks hitting…
Let’s talk about success for a bit. And even though this is relevant to pretty much any form of art, I’ll concentrate here in the music business. I get tired and annoyed when people try to measure my success by…
Lonely solder on a battlefield can be a dangerous thing. Not because he is going to take on an army on his own, but because everyone will underestimate him. And the longer he is left on his own, the more…
No one will fight your fight for you like you will, no doubt about that. Until you as an artist have enough financial value for a record label, manager or a promoter to put you as their top priority, it…
What comes to your mind when you think about [insert your favourite bands name here]? I’m sure the first thing that pops up is an image of some sort. We think the music is the most important thing, and sure…
As a musician, especially at the grassroots level, it can be a lonely place. What many people looking at us perform rarely see the all too common put downs behind the scenes. It hard to convince people that what you…
What are we left with? The Major labels have been playing the swan song for a decade and a half by now how they can’t maintain their business model. On the outside they are freaking out over every new change…
There is no shortcut in acquiring fans. It might seem tempting to play the numbers game and buy those fake Facebook followers, but that number does not convert into anything. Those fake followers will not pay to see you perform live,…
Let’s look at two imaginary aspiring musicians, whose dream is to someday make living out of music. Lets call them John and Jack. John has been playing guitar from a very young age. He had a passion for the instrument,…
So the new streaming service in town is Tidal. It was started by a company in Sweden called Aspiro, but purchased very early on the game by Jay Z’s company Project Panther. The idea is that the audio quality is…
