Two extra hours in your week
What would you do with two extra hours in your week? Unexpectedly, I was faced with this question. It does not seem like much, but when you have the hunger to succeed two extra hours in your week can make…
Music promotion
New year’s resolutions
Do you ever make new year’s resolutions? Do you ever keep them or stick to them? We all know January is the hay day for the gyms and health and fitness clubs. People sign up for a membership and already…
5 music business predictions for 2015
Posted at December 29, 2014 by
J.P. Kallio
in Music promotion
So here we go, the new year is almost here. There are changes happening in our digital surroundings faster than we have time to react to them. Us musicians need to keep up with the changes and adjust our promotion…
Testing the true value of Facebook ads
Posted at December 18, 2014 by
J.P. Kallio
in Music promotion
In the past year the organic reach of Facebook pages has been steadily dropping in the past year and after new year this will sink even more. Basically the way Facebook is heading is if you want to reach the…
TV show v Organic music
I posted a link to an article on how the X-factors viewing figures were the lowest since 2004. I accompanied it with a comment that is posted here. Let’s say in hindsight I should have chosen my words more carefully,…
The dirty word of Marketing in Music
Posted at December 4, 2014 by
J.P. Kallio
in Music promotion
As a musician we work in one of the hardest industries to break. For us to enter this business with the notion that as long as you write and record great music, it will take care itself. If you build…
Offline
I think we all are fully aware that the internet can be a massive distraction as well as a powerful tool for us musicians. I for a while now have been playing with the idea of a one day off…
To pay or not to pay?
Posted at November 21, 2014 by
J.P. Kallio
in Music promotion
There are many services out there for independent musicians and many of them unfortunately don’t eve return the artists financial investment. I have a plan to invest (waste in some cases) some money to try some of these out and…
The future of recorded music
Posted at November 11, 2014 by
J.P. Kallio
in Music promotion
I’ve been observing the developments in the music distribution and in the way people consume their music for quite some time now. Sometimes it can be hard for me as I have been an old fashioned man when it comes…
Responsible crowdfunding
Crowdfunding has been a lifeline for many musicians and artists, since the so called “fall of record industry”. Amanda Palmers phenomenally successful campaign is a great example of how this concept can change an artist’s career very much like getting…
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